The Phone Book is a Real Page Turner
Brandon Sun, July 1996
The independent telephone directory that entered the Brandon market last spring will broaden its range next year to include more of Western Manitoba.
Susan Palmer, publisher of The PhoneBook Company, said response to the first Infotel directory led to the decision to expand coverage to include: Wawanesa, Souris, Carberry, Rivers, Rapid City, Minnedosa and Oak Lake. The 1996 edition was limited to Brandon, Alexander, Kemnay, Shilo and Sprucewoods.
We had a lot of calls from people in Souris and places like that saying “We really like your book, and we’d like to be a part of it” Palmer said.
The new directory will cover all phone numbers within a 30-mile radius of the city and will mean a 35 per cent increase in size.
Palmer brought the independent directory concept to the city last year after reading similar books in Western Canada. The businesswoman was impressed with Infotel’s easy-to-read concept that included larger type and a wealth of consumer information.
She then purchased the Infotel franchise rights for the area. Since then, Palmer has left the franchise chain and operates the business as The Phone Book Company.
Next year’s directory will also include more information. An area code map, list of phone exchanges, and an e-mail directory will be included when the 1997 directory hits the streets in March.
Next September the company will also launch a business directory in Manitoba’s capital city. An office has already been established and the company is now soliciting Winnipeg’s approximately 20,000 business listings for advertising.
Palmer said her company offers viable alternatives to the MTS Yellow Pages. The Phone Book Company’s advertising rates are substantially lower than her provincially-owned competition. “We are considerably cheaper,” Palmer said, adding that expansion of the directory will not increase advertising rates.